Marico arm buys 75% stake in Vietnam skincare firm Skinetiq for Rs 262 Cr
MARICO · price
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Marico's wholly owned subsidiary MSEA will acquire 75% in Vietnam's Skinetiq, owner of skincare brand Candid and exclusive Vietnam distributor of luxury brand Murad. Deal value is up to VND 750 Billion (about Rs 261.6 Cr), with equity valuation near Rs 350 Cr. Skinetiq reported Rs 152 cr turnover in CY2025 with mid-twenties EBITDA margins, up from Rs 45 cr in CY2023. MSEA gets the right to buy the rest after FY28. Not a related party deal. Expected to close within 90 days, pending Vietnamese regulatory approval.
Strengthens Marico's premium beauty and D2C push in Vietnam, adding a fast-scaling digital skincare brand to its international portfolio.