Milky Mist launches High Protein Lactose-free Milk in 250 ml pack
MILKYMIST · price
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Milky Mist Dairy Food has launched Milky Mist High Protein Lactose-free Milk in a 250 ml pack delivering 25g protein, over 30% of RDA. The product uses ultra-filtration technology and is available domestically through select trade channels, with distribution expected to expand progressively. The launch expands the company's value-added protein category portfolio. Management noted about 50% year-on-year growth in demand across existing high-protein products like High Protein Paneer, Greek Yogurt and Skyr.
Positive portfolio expansion in the growing high-protein dairy segment. Near-term revenue impact likely limited as distribution ramps up gradually.