Business Update- Key Product Milestone achieved with launch of PrsmX 1.0
Price
▲ positive · ▼ negative · ● neutral filings · teal = economic event · numbered = multiple that day (click to pick). Times IST.
Awaiting price reaction for this filing.
Mobavenue AI Tech's wholly-owned subsidiary Mobavenue Media (MMPL) has launched PrsmX 1.0, an enhanced version of its AI-powered unified brand awareness and omnichannel programmatic engagement platform. The platform now covers Mobile, Connected TV (CTV), OTT, and Digital Out-of-Home (DOOH) channels with new offline measurement, AI-driven audience intelligence, expanded supply-side integrations, and AI-enabled bidding capabilities. A live demonstration was held at an Inc42 industry roundtable in Bengaluru attended by senior marketing leaders from brands including Pine Labs, PhonePe, Meesho, Flipkart, upGrad, and Cashfree Payments. The company cites industry data showing India's OTT audience at 601 million users and projected CTV penetration of 76 million households by 2030, framing the product as aligned with a large growth opportunity.
This is a product development milestone rather than a revenue-driving event — no new orders, contracts, or financial guidance are provided, so near-term stock impact is likely limited to sentiment around product capabilities and brand visibility among major advertisers.