Casa Cuervo, Proximo to end Monika Alcobev distribution deal by March 2027

Monika Alcobev received notice from Casa Cuervo, Proximo Spirits and JC Master Distribution to end importation and distribution rights effective March 31, 2027 (six months notice). Affected brands include Jose Cuervo, 1800 Tequila, Maestro Dobel, Gran Centenario, The Kraken Rum, Bushmills, The Sexton and others across India, Sri Lanka, Maldives, Bhutan, Bangladesh, Nepal, Pakistan and duty-free markets. The company disputes the termination and has engaged legal advisors to protect its interests while planning business continuity. Financial impact is being evaluated.