The engagement has been awarded pursuant to Gem RFP Bid No. GEM/2025/B/6413323 for providing loyalty reward program for various channels for Central bank of india.
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Novus Loyalty Limited has executed a Service Level Agreement with Central Bank of India on 16th April 2026 for providing and managing loyalty rewards programs across multiple digital channels including Debit Cards, UPI, Internet Banking, and Mobile Banking. The contract spans 3 years with an approximate total value of ₹88 crore over the tenure, subject to program scale and utilization. The first purchase order is valued at ₹7.32 crore (approximately ₹7,32,24,015). The company describes this as a significant strategic win in the BFSI segment that will strengthen its position in the digital payments and banking ecosystem. The order was awarded through Government e-Marketplace (GeM) via RFP Bid No. GEM/2025/B/6413323.
This is a positive development as the company secures a ₹88 crore contract from a major public sector bank over 3 years, representing meaningful revenue visibility. The engagement covers end-to-end platform deployment and management, positioning Novus Loyalty for potential growth in the BFSI digital engagement space.