Pfizer signs 5-year exclusive marketing deal with Cipla for 4 brands
PFIZER · price
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Pfizer Limited has signed a 5-year exclusive supply and marketing agreement with Cipla Limited for four brands: Corex Dx, Corex LS, Dolonex, and Neksium. Cipla will market and distribute these medicines across India while Pfizer continues to manufacture and supply them. No upfront cash is involved. The deal is expected to lead to some reduction in Pfizer's field force, with related costs to be disclosed in upcoming financial results. Both companies say the partnership aims to widen patient reach and depth across India.
Pfizer hands marketing of legacy brands to Cipla for 5 years; field force cuts likely, with restructuring costs to be flagged in upcoming results.