Press Release dated 23.05.2025 announcing the launch of Cashmir Vodka.
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Piccadily Agro Industries has launched Cashmir, a premium small-batch vodka made from heritage organic Indian winter wheat and glacial water from the Kashmir Valley. The vodka is distilled seven times and bottled at 42.8% ABV, positioning it in the ultra-premium segment. Cashmir will debut in select Indian and international markets, with pricing available on request. This expands Piccadily's premium spirits portfolio beyond its award-winning Indri single malt whisky and Camikara rum, reinforcing its premiumization strategy in the alcoholic beverages space.
The launch strengthens Piccadily's premium product portfolio and could support revenue growth in the higher-margin luxury spirits segment. However, no revenue guidance or pricing details were disclosed, so the near-term stock impact depends on market reception and rollout scale.