Press Release regarding PFL''s planning for strategic investment of Rs. 150+ crore in Maharashtra to develop Peri-Urban Vegetable Cluster in and around Nashik and Pune.
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Prime Fresh Limited (BSE: 540404) announced plans to invest over Rs. 150 crore over the next 2-3 years to build two fully integrated Peri-Urban Vegetable Clusters around Nashik and Pune. On August 18, 2025, the company submitted two detailed project proposals to the National Horticulture Board (NHB) and has received preliminary approval during the evaluation stage. The clusters will cover more than 12 key fruit and vegetable crops and will include pre-production, production, post-harvest management, market linkages, and cold-chain logistics. The initiative is expected to generate over 25,000 direct and indirect jobs and boost incomes of 15,000+ farmers by 35-50% over 3-4 years. Prime Fresh is an integrated agriculture value chain company focused on fruits and vegetables, established in 2007.
This is a large, growth-oriented capital commitment for the company that signals ambitious expansion in Maharashtra's agri-supply chain. Shareholders should view this as a positive long-term growth driver, though execution risk and the multi-year timeline mean benefits will be back-ended.