Announced Tue, 17 Mar · 23:02 IST

Press Release / Media Release

Regulatory Product ApprovalBusiness Updates View source PDF

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▲ positive · ▼ negative · ● neutral filings · teal = economic event · numbered = multiple that day (click to pick). Times IST.

Price reaction · full curve 14 horizons · vs prior close
-3.6%1-day move
₹110.00
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AI summary

Prithvi Exchange has received an in-principle approval from Visa to launch its own Forex Card program. Visa's approval is a preliminary green light confirming the company's compliance framework, operational readiness, and customer onboarding processes are on track. The final launch is still subject to completing the remaining requirements under Visa's BIN sponsorship model. The proposed Forex Card will target travellers, students, and corporates, positioning the company in the growing digital cross-border payments space. This move supports Prithvi Exchange's broader plan to build a technology-driven, diversified forex ecosystem beyond traditional services.

Likely market impact

This is a positive milestone that expands Prithvi Exchange's product portfolio into digital payments, potentially opening a new revenue stream. However, the approval is only in-principle and not final, so the actual launch and revenue impact depend on completing remaining compliance steps. For shareholders, it's a sign of strategic progress but not yet an earnings catalyst.