Sojern hosts second annual European Destinations Advisory Board in Athens
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RateGain's subsidiary Sojern held its second annual European Destinations Advisory Board in Athens on Oct 8, 2026, bringing together senior tourism marketing leaders from Greece, France, Scotland, Ireland and other European destinations. Discussions covered combining Sojern and Adara's data after RateGain's acquisition, the next version of Sojern's Economic Impact Report, and AI's growing role in destination marketing. No financial figures were disclosed.
Minor PR update with no direct financial impact. Reinforces Sojern's integration into RateGain and its European market focus.