Samhi Hotels Limited has informed the Exchange regarding a press release dated March 05, 2026, titled "the Company's majority investment in RARE India, it's first asset light & experiential leisure investment".
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Samhi Hotels has approved acquiring a 70% majority stake in RARE India, a curated experiential hospitality platform founded in 2003 with 67 hotels and 990 rooms across 15+ Indian states plus Nepal and Bhutan. The total commitment is approximately INR 470 million, which includes primary capital infusion into RARE and a small share buyback from existing holders. This marks Samhi's first asset-light platform investment, expanding its combined portfolio to around 100 hotels in a mix of ownership and affiliation models. Alongside the deal, Samhi and RARE have signed an MoU with Marriott International to operate RARE's properties under the 'Outdoor Collection by Marriott Bonvoy' brand across India, Nepal, Bhutan and Sri Lanka. Definitive agreements are expected by May 2026, and RARE's founder and team will continue to run operations independently.
Positive for shareholders — a small, capital-light investment that diversifies Samhi into the fast-growing experiential leisure segment, leverages Marriott's global distribution, and offers asymmetrical return potential without straining the balance sheet. Likely to be viewed favorably by the market as a strategic, brand-led expansion move.