SBI Card partners with Air India and Visa for co-branded card

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On the reaction day the stock moved 0.1 pts less than its Non Banking Financial Company (NBFC) peers, over the same two closes: a difference in percentage points, not a measure of what the filing did.

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UpDownMarket · Nifty Midcap 150Sector · Non Banking Financial Company (NBFC) peers, median of 209Pending

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AI summary

SBI Card, Air India and Visa have partnered to develop a new Visa-powered co-branded credit card for Air India's Maharaja Club members, with launch planned soon. It will offer travel and lifestyle rewards. Maharaja Club has added over 5 million members since 2024 and links to 104 destinations, 25 Star Alliance airlines and more than 100 partner brands. SBI Card had about 23.2 million cards in force in September 2026. Financial terms and an exact launch date were not disclosed.

Likely market impact

May widen SBI Card's customer base and premium card portfolio. Financial terms and timing were not disclosed, so immediate earnings impact is unclear.