Exclusive ad rights on Chalo premium buses in Mumbai, 5-yr, Rs 36 cr

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SIGNPOST · price

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Price reactionminutes from the announcement price · days from the prior close

+2.8%Reaction day

₹251.25

prior close

₹255.50

announcement price

After-mkt

timing

Nifty Microcap 250market · in no size index; the smallest one is used+0.7%+2.1% vs market

Advertising & Media Agencies peers, median of 8sector-0.5%+3.3% vs sector

On the reaction day the stock moved 2.1 pts more than Nifty Microcap 250 and 3.3 pts more than its Advertising & Media Agencies peers, over the same two closes: a difference in percentage points, not a measure of what the filing did.

Minutes after the announcementfrom the announcement price · no benchmark

Stock

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10m

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15m

-1.4

30m

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Sessions after the filingfrom the prior close

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Reaction day

+2.8+0.7+2.1-0.5+3.3

Next day

+4.7-1.0+5.6+0.0+4.7

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-2.9-1.9-1.0+1.0-3.8

-6.1-4.5-1.6-3.4-2.7

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-12.0-7.3-4.8-3.1-8.9

15d

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UpDownMarket · Nifty Microcap 250Sector · Advertising & Media Agencies peers, median of 8Pending

Minute windows have no benchmark: there is no intraday index history to compare against.

AI summary

Signpost India has secured exclusive advertising rights on Chalo Mobility premium buses running on main arterial roads in Mumbai. The 5-year contract is expected to generate gross advertising revenue of around Rs. 36 crores. It is a domestic contract with no related party interest involved.

Likely market impact

Strengthens Signpost's ad inventory with a new premium transit media vertical, adding multi-year revenue visibility.