Signpost India Limited has informed the Exchange about Bagging/Receiving of orders/contracts
SIGNPOST · price
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Signpost India has won exclusive outdoor advertising rights on key Kolkata streets (Park Street, Camac Street, Theatre Road, and Park-o-Mat) from the Kolkata Municipal Corporation under a PPP model. The concession is for 10 years, extendable by another 2 years. The company expects gross advertising revenue of approximately ₹450 crores over the full concession period, while paying ₹16.38 crore in annual fixed revenue to the civic body (with 5% escalation every three years). Total outflow to the authority including State GST is projected at over ₹250 crore. The contract involves no related party or promoter interest and has been awarded by a domestic government entity.
This is a sizeable, long-tenure contract that adds visibility to Signpost India's revenue stream for the next decade, though profitability depends on the spread between advertising income and the payments to the municipal body. The win strengthens the company's presence in municipal-level outdoor advertising and could be viewed positively by investors.