Signpost India Limited has informed the Exchange regarding 'Intimation under Regulations 30(12) of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 Exclusive advertising rights for key metro stations operated by Bangalore Metro Rail Corporation Ltd.'
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Signpost India has won the exclusive advertising rights for all 67 key metro stations operated by Bangalore Metro Rail Corporation Ltd (BMRCL) for a period of 9 years, running until 2034. The contract covers over 95,000 square feet of display space (both static and digital) across high-footfall stations that see around 3 crore (30 million) riders per month. The deal is expected to generate Rs. 600–700 crores in revenue over its tenure, excluding GST. BMRCL is a joint venture between the Government of Karnataka and the Government of India, and runs the 'Namma Metro' network in Bengaluru. The company says this win strengthens its long-term recurring revenue base and expands its Out-of-Home (OOH) advertising footprint across major urban transit hubs.
Positive for shareholders — this is a long-tenure, high-value contract that adds meaningful recurring revenue visibility and strengthens Signpost India's position in the transit advertising space, likely to be viewed as a growth catalyst by the market.