Simca Advertising bags Shirdi Airport advertising rights

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SIMCA · price

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Price reactionminutes from the announcement price · days from the prior close

+3.7%Reaction day

₹407.00

prior close

₹422.10

announcement price

In-mkt

timing

Nifty Microcap 250market · in no size index; the smallest one is used-1.6%+5.4% vs market

On the reaction day the stock moved 5.4 pts more than Nifty Microcap 250, over the same two closes: a difference in percentage points, not a measure of what the filing did.

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Sessions after the filingfrom the prior close

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Reaction day

+3.7-1.6+5.4

Next day

+8.9-1.0+9.8

+3.5-2.6+6.1

+3.4-5.1+8.6

+5.2-6.1+11.3

+10.2-8.3+18.5

+21.5pendingpending

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AI summary

Simca Advertising has secured advertising rights at Shirdi Airport from Maharashtra Airport Development Company (MADC). The leave and license agreement covers the city side of the airport for 24 months, extendable to 36 months. Consideration is about 5 lakh rupees per month plus taxes. The agreement execution is currently in process.

Likely market impact

Modest revenue addition of about 5 lakh rupees per month; positive but small contract for the company.