The updates regarding the acquisition of Pepperfry Limited are stated in the attached letter.
TCC · price
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TCC Concept Ltd has increased its stake in Pepperfry Limited, India's largest omnichannel furniture and home goods e-commerce marketplace. With an additional 9.66% acquisition completed on December 10, 2025, TCC Concept now holds 98.75% of Pepperfry on a fully diluted basis (up from 89.09% as of December 8, 2025). The additional stake was acquired for Rs. 65.21 crore through a combination of share swap (11.68 lakh equity shares for 9.49%) and cash (Rs. 3,906 for 0.17%). Pepperfry, founded in 2012, reported FY25 turnover of Rs. 164.18 crore, down from Rs. 272.40 crore in FY23, reflecting a declining trend. The acquisition is not a related party transaction and all regulatory approvals have been received.
TCC Concept has effectively taken near-complete control of Pepperfry, signaling a strategic push into the e-commerce and digital marketplace space. Shareholders should note the dilution from the share swap component and the declining revenue trajectory of Pepperfry, which could weigh on near-term consolidated financials despite long-term synergy potential.