Titan to launch first Lab Grown Diamond store beYon in Mumbai on Dec 29

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Price reactionminutes from the announcement price · days from the prior close

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₹3920.00

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Nifty 100market · index membership as recorded later (tracked since Jun 2026)-0.3%+2.2% vs market

Gems Jewellery And Watches peers, median of 26sector-0.6%+2.5% vs sector

On the reaction day the stock moved 2.2 pts more than Nifty 100 and 2.5 pts more than its Gems Jewellery And Watches peers, over the same two closes: a difference in percentage points, not a measure of what the filing did.

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AI summary

Titan is launching beYon, from the House of Titan, its first exclusive store in Mumbai on 29 December 2025. The store will offer a curated range of Lab Grown Diamond or LGD jewellery aimed at women, expanding the company beyond its existing categories of watches, perfumes, sarees and handbags. Titan plans to open a couple more beYon stores in Mumbai and Delhi in the near future. This marks Titan's formal entry into the fast growing LGD jewellery segment.

Likely market impact

Entry into an emerging LGD jewellery category could add a new revenue stream, though financial impact is too early to assess and may pressure natural diamond sales.