VBL to incorporate alcohol subsidiary, Tunisia JV; appoints ex-Diageo exec as CEO
VBL · price
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Varun Beverages board approved incorporating a 100% owned Indian subsidiary named KIVA Spirits and Company Limited to enter Ready to Drink and Alcoholic Beverages business, with Rs 9 crore paid-up capital. Also approved a 75:25 joint venture Varun Beverages Tunisia SA for beverage production and distribution. Appointed Mr. Prathmesh Mishra, ex-Diageo Korea and Japan MD, as CEO and Managing Director of the new Indian subsidiary.
Diversification into alcohol and RTD segment opens a new growth avenue. Tunisia JV expands geographic footprint. Positive for long-term growth.