Update on Acquisition.
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Veefin Solutions has completed its acquisition of White Rivers Media Solutions by purchasing an additional 10.01% stake (1,482 shares) for INR 37.30 crores through its subsidiaries Infini Systems and Nityo Infotech. With this, the aggregate holding in White Rivers Media has risen to 36.56% (up from 26.55%), and Veefin retains majority board control. White Rivers Media is a digital marketing and advertising firm whose turnover has grown from INR 95.14 crores in FY22 to INR 182 crores in FY25 — nearly doubling in three years. The deal was done entirely in cash and is not a related-party transaction. Veefin says the goal is to consolidate client relationships and boost revenue and efficiency.
Positive on revenue diversification given White Rivers' strong growth trajectory, but the move pushes Veefin (a fintech/ lending-solutions company) into a non-core digital marketing business, which may draw investor questions on strategic fit. Short-term stock reaction likely neutral to mildly positive on deal completion clarity.