CREDO BRANDS MARKETING L
Latest filings
- Credo Brands files Reg 74(5) certificate; no demat requests in Q2 FY27 · Compliance
- Trading window closed from Oct 1 until Q2 FY26 results are announced · Compliance
- Credo Brands re-appoints Kamal Khushlani as Chairman and MD for 5 years · Management Changes
Snapshot
What the business is, and whether it's a good one at a fair price.
Retails mid-premium men's casual wear in India under the Mufti brand, which launched in 1998. Operates 429 exclusive brand outlets across 233 cities, supplemented by sales through multi-brand outlets, large-format stores, and an own e-commerce site. The omnichannel mix in FY26 was 54% EBO, 27% MBO, 11% online, 5% large-format stores, and 3% others. The business is in the middle of a 'Mufti 2.0' premiumisation programme, with 31 new-identity stores opened or renovated and same-store sales flat in Q4. Other operating expenses — dominated by advertising — are the largest cost line at 26.3% of revenue, with ad spend raised to ~8% of revenue in Q4 and guided to 9-10% in FY27. Cotton at INR 62,000/candy is flagged as a raw-material risk, with gross margin guided to the 56-58% range. FY26 revenue was INR 592.1 crore and net profit INR 47.4 crore.
Scorecard
Measured from the filed financials, judged against its Speciality Retail peers · as of FY25 — not investment advice
Strengths
Concerns
Charts
How has the market priced it — with filings on the timeline?
MUFTI · price
▲ positive · ▼ negative · ● neutral filings · teal = economic event · numbered = multiple that day (click to pick). Times IST.
Peers
How does it stack up on valuation, returns and growth?
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Financials
Quarterly & annual P&L, balance sheet, cash flow, ratios and segments.
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Ownership
Who owns it — and is the promoter stake clean?
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Common questions
Answered from CREDO BRANDS MARKETING L's filed financials and exchange disclosures
What does CREDO BRANDS MARKETING L do?
CREDO BRANDS MARKETING L is a Retailing company listed on NSE and BSE, trading under the symbol MUFTI.
Is CREDO BRANDS MARKETING L profitable?
Yes. Over the trailing twelve months CREDO BRANDS MARKETING L reported a net profit of ₹68 Cr on revenue of ₹618 Cr.
Does CREDO BRANDS MARKETING L pay a dividend?
Yes. The dividend yield is 0.73% at the current price. It paid out 5% of its profit as dividend in FY25.
Is CREDO BRANDS MARKETING L debt-free?
On a net basis, yes. It reported borrowings of ₹1.42 Cr on its 31 Mar 2025 balance sheet, but holds ₹44 Cr more cash than debt.
Is CREDO BRANDS MARKETING L expensive compared with its peers?
On trailing P/E, CREDO BRANDS MARKETING L ranks 4 of 19 in Speciality Retail — cheaper than 83% of them, against an industry median of 26.3×. This is a position, not a valuation judgement.
How much does the CREDO BRANDS MARKETING L share price move in a day?
On a typical session CREDO BRANDS MARKETING L moves 1.24% — that is the median absolute close-to-close move across its last 267 trading days. MarketPing measures each filing's price reaction against it.
Where can I track CREDO BRANDS MARKETING L's announcements?
Every NSE and BSE filing by CREDO BRANDS MARKETING L appears on this page, AI-summarised, alongside the price reaction that followed it. Follow the company to get each new filing on WhatsApp within minutes.
Figures are as last reported and may lag the latest filing. Not investment advice.