What the business is, and whether it's a good one at a fair price.
Retails mid-premium men's casual wear in India under the Mufti brand, which launched in 1998. Operates 429 exclusive brand outlets across 233 cities, supplemented by sales through multi-brand outlets, large-format stores, and an own e-commerce site. The omnichannel mix in FY26 was 54% EBO, 27% MBO, 11% online, 5% large-format stores, and 3% others. The business is in the middle of a 'Mufti 2.0' premiumisation programme, with 31 new-identity stores opened or renovated and same-store sales flat in Q4. Other operating expenses — dominated by advertising — are the largest cost line at 26.3% of revenue, with ad spend raised to ~8% of revenue in Q4 and guided to 9-10% in FY27. Cotton at INR 62,000/candy is flagged as a raw-material risk, with gross margin guided to the 56-58% range. FY26 revenue was INR 592.1 crore and net profit INR 47.4 crore.
Measured from the filed financials, judged against its Speciality Retail peers · as of FY25 — not investment advice
How has the market priced it — with filings on the timeline?
▲ positive · ▼ negative · ● neutral filings · teal = economic event · numbered = multiple that day (click to pick). Times IST.
How does it stack up on valuation, returns and growth?
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Quarterly & annual P&L, balance sheet, cash flow, ratios and segments.
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Who owns it — and is the promoter stake clean?
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Answered from CREDO BRANDS MARKETING L's filed financials and exchange disclosures
CREDO BRANDS MARKETING L is a Retailing company listed on NSE and BSE, trading under the symbol MUFTI.
Yes. Over the trailing twelve months CREDO BRANDS MARKETING L reported a net profit of ₹68 Cr on revenue of ₹618 Cr.
Yes. The dividend yield is 0.68% at the current price. It paid out 5% of its profit as dividend in FY25.
Effectively yes. It holds ₹44 Cr more cash than debt. Debt stands at 0.00× equity.
On trailing P/E, CREDO BRANDS MARKETING L ranks 4 of 19 in Speciality Retail — cheaper than 83% of them, against an industry median of 21.9×. This is a position, not a valuation judgement.
On a typical session CREDO BRANDS MARKETING L moves 1.28% — that is the median absolute close-to-close move across its last 268 trading days. Announcement days are routinely larger.
Every NSE and BSE filing by CREDO BRANDS MARKETING L appears on this page, AI-summarised, alongside the price reaction that followed it. Follow the company to get each new filing on WhatsApp within minutes.
Figures are as last reported and may lag the latest filing. Not investment advice.