What the business is, and whether it's a good one at a fair price.
Retails gold and diamond jewellery through a chain of physical showrooms across India, with most revenue coming from walk-in customers buying bridal and occasion-wear pieces. As of FY26 year-end the company operated 201 showrooms in India and Dubai, including 12 Sennes-branded stores and 2 international stores, having launched 26 new showrooms during the year; by Q1 FY27 the network had grown to 208 stores. A central plank of the model is the Old Gold Exchange programme, under which customers trade in existing gold jewellery and account for around 44-50% of revenue, with the balance largely from new gold and diamond purchases. Average ticket value stood at Rs 95,100 in FY26 and same-store sales grew 24% for the year (35% in Q4 FY26). Revenue of Rs 8,430 crore in FY26 was driven largely by a 79% YoY surge in gold prices (average Rs 1,51,783 per 10gm), which lifted the topline despite a roughly 6% drop in gold volumes; diamond jewellery value rose 40% on 15% volume growth in Q1 FY27. Materials — gold, silver, platinum and diamonds — made up 76.6% of revenue, making commodity prices the dominant cost driver. The company has an extended strategic and marketing tie-up with August Jewellery (Melorra brand) and a planned ~68% acquisition of that business, targeted to close by 30 September 2026.
Measured from the filed financials, judged against its Gems Jewellery And Watches peers · as of FY26 — not investment advice
How has the market priced it — with filings on the timeline?
▲ positive · ▼ negative · ● neutral filings · teal = economic event · numbered = multiple that day (click to pick). Times IST.
How does it stack up on valuation, returns and growth?
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Quarterly & annual P&L, balance sheet, cash flow, ratios and segments.
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Who owns it — and is the promoter stake clean?
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Answered from SENCO GOLD LIMITED's filed financials and exchange disclosures
SENCO GOLD LIMITED is a Consumer Durables company listed on NSE and BSE, trading under the symbol SENCO.
Yes. Over the trailing twelve months SENCO GOLD LIMITED reported a net profit of ₹571 Cr on revenue of ₹9,660 Cr.
Yes. The dividend yield is 0.45% at the current price. It paid out 5% of its profit as dividend in FY26.
No. Debt stands at 0.62× equity, and it carries net debt of ₹1,532 Cr. That is lower than 22% of its 28 Gems Jewellery And Watches peers.
On trailing P/E, SENCO GOLD LIMITED ranks 2 of 29 in Gems Jewellery And Watches — cheaper than 96% of them, against an industry median of 23.4×. This is a position, not a valuation judgement.
On a typical session SENCO GOLD LIMITED moves 1.38% — that is the median absolute close-to-close move across its last 268 trading days. Announcement days are routinely larger.
Every NSE and BSE filing by SENCO GOLD LIMITED appears on this page, AI-summarised, alongside the price reaction that followed it. Follow the company to get each new filing on WhatsApp within minutes.
Figures are as last reported and may lag the latest filing. Not investment advice.
