SENCO GOLD LIMITED

Retails gold and diamond jewellery through a chain of physical showrooms across India, with most revenue coming from walk-in customers buying bridal and occasion-wear pieces. As of FY26 year-end the company operated 201 showrooms in India and Dubai, including 12 Sennes-branded stores and 2 international stores, having launched 26 new showrooms during the year; by Q1 FY27 the network had grown to 208 stores. A central plank of the model is the Old Gold Exchange programme, under which customers trade in existing gold jewellery and account for around 44-50% of revenue, with the balance largely from new gold and diamond purchases. Average ticket value stood at Rs 95,100 in FY26 and same-store sales grew 24% for the year (35% in Q4 FY26). Revenue of Rs 8,430 crore in FY26 was driven largely by a 79% YoY surge in gold prices (average Rs 1,51,783 per 10gm), which lifted the topline despite a roughly 6% drop in gold volumes; diamond jewellery value rose 40% on 15% volume growth in Q1 FY27. Materials — gold, silver, platinum and diamonds — made up 76.6% of revenue, making commodity prices the dominant cost driver. The company has an extended strategic and marketing tie-up with August Jewellery (Melorra brand) and a planned ~68% acquisition of that business, targeted to close by 30 September 2026.