Senco Gold agrees to acquire 68% stake in AJPL, operator of Melorra jewellery
SENCO · price
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On the reaction day the stock moved 1.2 pts less than Nifty Microcap 250 and 0.7 pts less than its Gems Jewellery And Watches peers, over the same two closes: a difference in percentage points, not a measure of what the filing did.
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Senco Gold has signed agreements to acquire 68% of August Jewellery Private Limited, which operates the Melorra jewellery brand, for Rs 68 crore in cash paid in tranches. AJPL will become a subsidiary. Its FY2026 turnover was Rs 97.93 crore and it operates 20 stores in India. Completion is expected by February 2027, subject to agreed conditions. No regulatory approvals are needed.
The deal adds a youth-focused jewellery brand and may support growth. Completion remains conditional, with phased funding and a February 2027 target.