Shoppers Stop and Peter England launch STOP x Peter England menswear collection
SHOPERSTOP · price
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Shoppers Stop has launched STOP x Peter England, an exclusive menswear collaboration with Peter England, a brand under Aditya Birla Lifestyle Brands. The collection features contemporary formal menswear blending both brands strengths in quality, style, and value. Initially available across 53 Shoppers Stop stores nationwide, with a planned pan-India rollout. This marks a refreshed chapter for the STOP menswear label. Shoppers Stop currently operates 110 department stores across India.
Collaboration with a trusted menswear brand could boost menswear sales and store footfall, with pan-India rollout expected to support revenue growth.