Thomas Cook and SOTC sign strategic MOU with Tamil Nadu government for tourism push
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Thomas Cook India and its group company SOTC Travel signed a strategic long-term MOU with the Government of Tamil Nadu (via Guidance Tamil Nadu and the Directorate of Tourism) on Feb 2, 2026, at the Tamil Nadu Global Tourism Summit 2026. The partnership aims to drive domestic tourism to the state through co-created travel products, integrated marketing, destination campaigns, and training initiatives across leisure, MICE and business travel segments.
Positive sentiment; expands domestic Tamil Nadu-focused holiday pipeline and brand visibility, though the MOU is non-binding with no immediate revenue impact.